MCLAREN | BLUMM Creative

The Idea

The inspiration for this ad came from the desire to empower and resonate with successful, independent women. By subverting the traditional fairy tale narrative, I aimed to highlight the allure of driving a high-performance McLaren rather than relying on a prince. The phrase "Who needs a prince when you can have a 755hp chariot" underscores the superior performance and independence McLaren provides. Additionally, the final slide features the prompt "The only thing faster than this car is the speed at which you'll fall in love," adding a humorous and relatable twist and adding some emotional appeal to the ad.

Visual Design

The visual design of the billboard is meticulously crafted to appeal to the target audience. The striking image of a McLaren showcases its sleek lines and powerful stance, capturing the essence of luxury and performance. The text "Who needs a prince when you can have a 755hp chariot" is prominently displayed in lowercase using the Neue Montreal font, chosen for its modern, clean lines that convey a feminine and approachable feel. The word "chariot" is rendered in a more elegant, princess-like font to add a touch of whimsy and nostalgia, evoking the fairy tale theme.

Target Audience

This billboard ad is primarily targeted toward affluent, independent women who value luxury, performance, and self-reliance. These women have achieved significant personal and professional success and seek to reward themselves with the finest things in life. By incorporating humor and themes of romance, the ad resonates with women who appreciate both elegance and a touch of whimsy.

Overall Message

The overall message of the ad is to position McLaren as the ultimate symbol of power, independence, and luxury for women. By framing the McLaren as a "755hp chariot," the ad suggests that owning one is a modern fairy tale come true, where the driver is the hero of her own story. The humorous and romantic prompt about falling in love with the car adds a light-hearted, relatable element, conveying that the McLaren offers not just speed and performance, but also an emotional and fulfilling experience. It reinforces the idea that with a McLaren, women don’t need a prince to experience adventure and prestige; the car itself provides all the excitement and status they desire.

STRATEGY

MEDIA

CREATIVE

PRODUCTION

The Idea

Visual Design

Target Audience

Overall Message