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The Idea
"If he wanted to, he would." A popular saying often repeated among Gen Z in the dating scene. This campaign, once again, sends a bold and relatable message towards today's modern dating landscape, encapsulating a sentiment that echoes through the corridors of modern dating. It's a phrase that carries the weight of expectations, empowerment, and a no-nonsense attitude.
The concept centers around a popular TikTok-originated, Gen Z inside joke about girls never knowing where they want to eat– "Tricking a girl into telling me where she wants to go eat." This cheeky phrase taps into the lighthearted side of the dating journey, acknowledging the sometimes tricky dance involved in making a dining decision.
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