The inspiration behind this ad stemmed from the playful, yet thought-provoking nature of relationship dynamics, particularly in the context of luxury and status symbols. We wanted to create an ad that not only captures attention but also brings a smile to people's faces, prompting them to think about the unique allure of owning a yacht. The phrase "Do you like him or does he just have a boat?" cleverly plays on the idea that the appeal of luxury can sometimes overshadow personal attributes.​