The Idea
The concept for this campaign arose from the desire to address men's grooming concerns with humor and relatability. Recognizing that many men are self-conscious about hair loss but might overlook skincare, we aimed to highlight the benefits of the FOREO Luna 4 Men in a way that resonates and entertains. The prompt, "We can't fix your hairline, but we can fix your skin," humorously acknowledges a common issue while pivoting attention to something men can improve: their skin.
By addressing a common concern (hair loss) with a humorous twist, the ad connects with the audience on a personal level, making the product memorable and relatable.
The ad shifts the focus from an uncontrollable issue (hair loss) to a solvable one (skincare), empowering men to take charge of their grooming routine with confidence.